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MBA Internship : Research Project

Bengaluru, KA, India

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Hospitality Industry Study


Project Objective

This research project aims to study the operational realities of standalone hospitality properties across South India.

The objective is to identify key challenges, inefficiencies, and growth barriers related to occupancy, pricing, distribution, digital presence, and guest acquisition.

The insights generated will contribute to data-backed strategies and solution frameworks for improving profitability and sustainability within the independent hospitality segment.

Research
Personal Evolution
Autonomy
Analysis
Reporting

Scope & Coverage

  • Industry Focus:
    Resorts, Homestays & Independent Hotels
  • Geographical Coverage: 
    Tamil Nadu, Puducherry, Karnataka, Andhra Pradesh, Telangana & Kerala
  • Sample Size: 
    ~1,000+ hospitality properties
  • Research Methods: 
    Primary research, surveys, interviews, field observations, data analysis

Internship Details

  • Who Can Apply: MBA Final-Year Students
    (Marketing / Operations / Strategy / Analytics)
  • Mode: Remote + Field Visits (as required)
  • Remuneration: 
    On Successfull completion of project - ₹10,000
  • Duration: 
    12 weeks - 3 month
  • Certification:
    Internship Certificate & Project Acknowledgement

Deliverables

  • Consolidated research report
  • Market insights & trend analysis
  • Strategic recommendations
  • Presentation of findings to TeraStay leadership

 Key Highlights

Industry Research

Hands-on experience conducting real-world hospitality market research and stakeholder interviews.


Busines Analysis

Understand revenue models, distribution challenges, pricing strategies, and operational gaps.

Data Insights

Work on structured data collection, analysis, and insight generation for strategic decision-making.

Industry Project

Contribute to a live research initiative shaping TeraStay’s future hospitality solutions.

Apply Now!