Benefits of direct bookings for hotels In the hospitality industry dominated by digital in the present times, hoteliers have more means than ever to draw visitors. But many remain heavily reliant on OTAs (Online Travel Agencies), giving up... 30-Jan-2025 Hospitality
Pain points and growth opportunities for small and medium-sized hotels In the fast-changing hospitality landscape, small and medium-sized hotels are the real workhorses. They serve specialty travelers, create customized experiences, and frequently are more value-consciou... 23-Jan-2025 Hospitality
Your brand is the first touchpoint: You can't create first impressions twice The second a visitor comes across your hotel—via Instagram, Google, or a travel site—they've already begun building an opinion. Before they even step foot inside your property or meet your staff, your... 15-Jan-2025 Hospitality
Rethinking Work: Why It’s Time to Embrace a New Approach to Productivity and Wealth Creation The recent debate around working 90 hours a week has sparked heated discussions about employee well-being and work-life balance. While the idea of overworking raises valid concerns about mental and ph... 14-Jan-2025 Thought Leadership
BRRE Framework: Brand, Reach, Revenue, Experience The Hospitality Industry's Secret for Increasing Long-Term Revenue While the hospitality industry continues to fully adopt rapid digital change, the talk is no longer about whether hotel brands must... 08-Jan-2025 Hospitality
Essential tools to drive digital transformation for hotel brands The hospitality landscape is changing fast, and so are the demands of travelers. With a change in the behavior of guests, the discourse around digital transformation has become more important than eve... 04-Jan-2025 Hospitality
Weekend vs Weekday For most hotels and resorts, the cycle is all too common. Weekends mean crowds, activity, and sold-out rooms. But as soon as Monday arrives, things quiet down. Rooms are vacant. Revenues decline. The ... 27-Dec-2024 Hospitality
How to Drive Luxury Positioning for Hospitality Brands? 5 Simple Tricks In today's competitive hotel world, luxury isn't a matter of chandeliers, champagne, and marble floors. It's a matter of how your guests feel—from their first glance at your website to the last goodby... 20-Dec-2024 Hospitality
Unveiling Market Growth & Expansion Strategies for Long-Term Success Growth is not only a destination— it's an attitude . In today’s more competitive and dynamic business landscape, sustainable growth companies don’t merely respond to opportunities— they build them . A... 16-Dec-2024 Thought Leadership
The Art of Brand Development & Positioning: Building a Lasting Identity In a crowded marketplace, where every business is fighting for attention, what sets one brand apart from another? It’s not just the product. It’s not the price. It’s the brand —the emotion it evokes, ... 10-Dec-2024 Thought Leadership
Fractional CMO: A Cost-Effective Solution for Growing Businesses Introduction For many small and medium-sized enterprises (SMEs) and first-generation entrepreneurs, marketing can feel like a puzzle that’s difficult to crack. How do you build your brand, find the ri... 28-Sept-2024 Thought Leadership